Who Is Koukla Mou?
In the fashion industry, tall consumers are often underserved, with many brands failing to properly accommodate longer proportions in their designs. Koukla Mou aims to fill this gap by offering stylish, well-fitting apparel that is thoughtfully designed for women who are typically 5’8” and taller.
Positioned as a contemporary specialty retailer, Koukla Mou emphasizes quality, timeless design, and a cohesive brand identity. Through its online platform, we aims to create a community-driven shopping experience for tall women who are often overlooked in the traditional fashion market.
Brand Inspiration
The overall inspiration for Koukla Mou came from problems I face as a tall girl. Finding pants, dresses, and skirts specifically is so difficult and frustrating because they are never long enough and don’t fit quite right.
The name of my store, Koukla Mou, is Greek, meaning “my girlfriend” or “my doll.” It is something my Grandpa used to call my Nona. It is an endearing phrase I grew up around. To me, it also represents femininity, beauty, and simplicity, which I want to be noted throughout the brand.
The last key point of inspiration behind Koukla Mou is New York. New York is so fashion-forward and sophisticated, so I wanted to include hints of New York throughout the brand. I wanted to make sure it wouldn’t be in your face, NYC, but instead the store has nods to New York architecture, culture, and colors.